Jayaprakash DasUseful ideas, tested carefully, explained clearly. Jayaprakash Das explores how businesses grow through marketing, data and AI: running experiments, breaking down strategies, and sharing what the evidence teaches.https://jayaprakashdas.com/A five-minute visual explanation of one marketing experimenthttps://jayaprakashdas.com/media/one-experiment-in-five-minutes/https://jayaprakashdas.com/media/one-experiment-in-five-minutes/A planned short video that walks through the objection-led landing page experiment, from the question to what the evidence shows.Mon, 12 Oct 2026 00:00:00 GMTMediaYouTube explainerHow value is communicatedRebuilding a booking experience around a simpler user journeyhttps://jayaprakashdas.com/work/rebuilding-a-booking-experience/https://jayaprakashdas.com/work/rebuilding-a-booking-experience/A sample case study showing how a project is documented, from the problem and my part in it to what was delivered and what can honestly be claimed.Mon, 12 Oct 2026 00:00:00 GMTWork & ProofCase studyMarketing in the wildA lean framework for diagnosing why a landing page is not convertinghttps://jayaprakashdas.com/playbooks/diagnosing-a-landing-page/https://jayaprakashdas.com/playbooks/diagnosing-a-landing-page/Five questions, asked in order, to find where a landing page is losing people before anyone starts redesigning it.Mon, 12 Oct 2026 00:00:00 GMTPlaybooksDecision treeHow growth happensWhat small-business sales conversations reveal about the gap between attention and trusthttps://jayaprakashdas.com/field-notes/attention-and-trust-in-sales-conversations/https://jayaprakashdas.com/field-notes/attention-and-trust-in-sales-conversations/A note on why getting noticed and getting believed are different problems, drawn from the pattern of conversations with small-business owners.Mon, 12 Oct 2026 00:00:00 GMTField NotesLessons from meetingsWhy people buyWhy this product page communicates value in the first five secondshttps://jayaprakashdas.com/teardowns/value-in-the-first-five-seconds/https://jayaprakashdas.com/teardowns/value-in-the-first-five-seconds/A sample teardown of a product page that makes its value clear almost at once, with what anyone can see kept apart from interpretation.Mon, 12 Oct 2026 00:00:00 GMTTeardownsConversion critiqueMarketing in the wildCan rewriting a landing page around customer objections improve qualified enquiries?https://jayaprakashdas.com/lab/objection-led-landing-page/https://jayaprakashdas.com/lab/objection-led-landing-page/A running experiment that rewrites one landing page around the doubts buyers actually raise, then compares the quality of enquiries before and after.Mon, 12 Oct 2026 00:00:00 GMTThe LabBefore-and-after analysisHow value is communicatedThe value ladder, a simple way to write offers people understandhttps://jayaprakashdas.com/playbooks/the-value-ladder-framework/https://jayaprakashdas.com/playbooks/the-value-ladder-framework/A four-step framework for moving a message from what the product is to why it matters to the buyer.Sun, 11 Oct 2026 00:00:00 GMTPlaybooksStep-by-step guideHow value is communicatedDo question hooks beat statement hooks on short videos?https://jayaprakashdas.com/lab/question-hooks-vs-statement-hooks/https://jayaprakashdas.com/lab/question-hooks-vs-statement-hooks/A planned test on my own short videos, comparing openings that ask a question with openings that make a claim.Sun, 11 Oct 2026 00:00:00 GMTThe LabA/B-test diaryHow growth happensWhy do so many new brands look the same?https://jayaprakashdas.com/field-notes/why-new-brands-look-the-same/https://jayaprakashdas.com/field-notes/why-new-brands-look-the-same/A first look at why young consumer brands converge on the same fonts, colours and tone, and what that sameness might be optimising for.Sun, 11 Oct 2026 00:00:00 GMTField NotesStrategic questionWhy people buy