I explore how businesses grow through marketing, data and AI: running experiments, breaking down strategies, and sharing what the evidence teaches.
Jayaprakash DasMarketer, researcher and speakerSpeaking & teaching
Questions turned into experiments, published with the method and the limits.
#004 Can rewriting a landing page around customer objections improve qualified enquiries?
Hypothesis. Answering the three most common objections on the page itself will increase the share of enquiries that are a good fit, even if the total number of enquiries stays the same or falls.
Write-up · 3 of 7 steps complete
A sample teardown of a product page that makes its value clear almost at once, with what anyone can see kept apart from interpretation.
SampleFive questions, asked in order, to find where a landing page is losing people before anyone starts redesigning it.
SampleA note on why getting noticed and getting believed are different problems, drawn from the pattern of conversations with small-business owners.
SampleA sample case study showing how a project is documented, from the problem and my part in it to what was delivered and what can honestly be claimed.
SampleI'm Jayaprakash Das. I help businesses understand how marketing can promote their products, communicate their value, build their brands and grow their sales. This site is where I do that work in public: the questions I'm exploring, the experiments I run and what the evidence teaches.
One marketing hypothesis in each issue, tested, with the evidence behind it and the limits of what it shows.
Get notified: write to me@jayaprakashdas.com