What I’m noticing, and changing my mind about
Shorter, timely pieces: observations, tensions, questions and perspectives that are still forming.
Every note adds a distinct insight, not a repeat of a news story or a popular post.
A note on why getting noticed and getting believed are different problems, drawn from the pattern of conversations with small-business owners.
A first look at why young consumer brands converge on the same fonts, colours and tone, and what that sameness might be optimising for.
One marketing hypothesis in each issue, tested, with the evidence behind it and the limits of what it shows.
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