Questions turned into experiments
A hypothesis, the design of the test, its constraints, what I observed, and an honest reading of the results. An inconclusive or unsuccessful test is still worth publishing when it is documented carefully.
Every entry includes the question, hypothesis, setup, baseline, findings, limitations and the next experiment.
A running experiment that rewrites one landing page around the doubts buyers actually raise, then compares the quality of enquiries before and after.
A planned test on my own short videos, comparing openings that ask a question with openings that make a claim.
One marketing hypothesis in each issue, tested, with the evidence behind it and the limits of what it shows.
Get notified: write to me@jayaprakashdas.com