#009 A five-minute visual explanation of one marketing experiment
A planned short video that walks through the objection-led landing page experiment, from the question to what the evidence shows.
Media · YouTube explainerHow value is communicated
What I'm working on now
Now
A snapshot of what has my attention at the moment.
Researching
- Why so many new brands end up looking the same
- How AI search is changing the way people find small businesses
Building
- This website, as the home for my experiments and notes
- A first set of experiments, teardowns, field notes and playbooks
Questioning
- Which hooks keep people watching a short video, and why?