Jayaprakash Das

Media

The ideas, in video and visual form

Section

Video, audio, visual stories and short social formats that give the long-form writing on this site a second life. Each one links back to the fullest version of the idea.

Editorial standard

Each piece links back to its source material when there is one, and is repackaged rather than copied.

Format

  • YouTube explainer

Entries

How value is communicated

Everything on this topic
The newsletter

Jaypothesis

One marketing hypothesis in each issue, tested, with the evidence behind it and the limits of what it shows.

What each issue brings

  • The newest experiment: what I tested, what happened and what it means
  • One lesson from a teardown that you can use this week
  • A field note on something that changed my view
  • What I am testing next, and how you can follow along