Projects, my part in them, and what changed
Selected projects, shown as evidence of the thinking behind the work rather than a catalogue of services. Each one describes the problem, my part in it, the choices made, what was delivered and what can be verified.
Each story separates my contribution from the team’s, says what the client approved for publication, and marks outcomes as measured or qualitative.
A sample case study showing how a project is documented, from the problem and my part in it to what was delivered and what can honestly be claimed.
I also share this thinking in talks, guest lectures and workshops.
One marketing hypothesis in each issue, tested, with the evidence behind it and the limits of what it shows.
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