Jayaprakash Das

Jaypothesis

Newsletter

One marketing hypothesis in each issue, tested, with the evidence behind it and the limits of what it shows.

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What each issue brings

  1. The newest experiment: what I tested, what happened and what it means
  2. One lesson from a teardown that you can use this week
  3. A field note on something that changed my view
  4. What I am testing next, and how you can follow along

An example issue

This is an illustration of the format, put together from entries already on the site. It is not a past issue. Entries marked Sample are examples too.

Example

Jaypothesis

4 items, each linking to the full entry

  1. The newest experiment

    Can rewriting a landing page around customer objections improve qualified enquiries?

    A running experiment that rewrites one landing page around the doubts buyers actually raise, then compares the quality of enquiries before and after.

    The Lab · #004 · 7 min read Sample

  2. One lesson from a teardown

    Why this product page communicates value in the first five seconds

    Lead with the outcome for the buyer, then name the product category so they know what they are looking at.

    Teardowns · #005 · 1 min read Sample

  3. A field note

    What small-business sales conversations reveal about the gap between attention and trust

    A note on why getting noticed and getting believed are different problems, drawn from the pattern of conversations with small-business owners.

    Field Notes · #006 · 2 min read Sample

  4. What I am testing next

    Do question hooks beat statement hooks on short videos?

    Do short videos that open with a question keep people watching longer than videos that open with a statement?

    The Lab · #002 · 2 min read Sample

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