#002 Do question hooks beat statement hooks on short videos?
A planned test on my own short videos, comparing openings that ask a question with openings that make a claim.
A/B-test diaryHow growth happens
Planned · 2 min read
How growth happens
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Open Playbooks#007 A lean framework for diagnosing why a landing page is not converting
Five questions, asked in order, to find where a landing page is losing people before anyone starts redesigning it.
Decision treeHow growth happens· 2 min read
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